Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
David Ogilvy
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Accounts
Madison
Brilliant
Avenue
Full
Unconsciously
Lost
Avenues
Ever
Provoking
Every
Clients
Masochists
Men
Rejection
Provoke
Account
Handled
More quotes by David Ogilvy
If it doesn't sell, it isn't creative.
David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Creativity Is a fancy word for the work we have to do by Friday.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
My motto has always been: Only first class business and that in a first class way
David Ogilvy
You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
If you always hire people who are bigger than you are, we shall become a company of giants
David Ogilvy
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
It is the inescapable duty of management to fire incompetent people.
David Ogilvy
I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
David Ogilvy
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
What you learn is more important than what you earn.
David Ogilvy
Creativity needs discipline and freedom.
David Ogilvy
Positioning should be decided before the advertising is created
David Ogilvy
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
The more informative your advertising, the more persuasive it will be.
David Ogilvy
