Quote

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Men
Rejection
Provoke
Account
Handled
Accounts
Madison
Brilliant
Avenue
Full
Unconsciously
Lost
Avenues
Ever
Provoking
Every
Clients
Masochists

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The advertisers who believe in the selling power of jingles have never had to sell anything.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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