Quote

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Every
Clients
Masochists
Men
Rejection
Provoke
Account
Handled
Accounts
Madison
Brilliant
Avenue
Full
Unconsciously
Lost
Avenues
Ever
Provoking

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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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No sale, no commission. No commission, no eat. That made an impression on me.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Write the way you talk. Naturally.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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