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Lazy and superficial men and women do not produce superior work.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Lazy
Produce
Women
Work
Men
Superficial
Superior
Superiors

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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Positioning should be decided before the advertising is created
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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Creativity Is a fancy word for the work we have to do by Friday.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Study the methods of your competitors and do the exact opposite.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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Tell the truth, but make the truth fascinating.
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A good advertisement is one which sells the product without drawing attention to itself.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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My motto has always been: Only first class business and that in a first class way
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Advertising reflects the mores of society, but it does not influence them.
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The consumer isn't a moron she is your wife.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
David Ogilvy