Quote

Lazy and superficial men and women do not produce superior work.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Men
Superficial
Superior
Superiors
Lazy
Produce
Women
Work

More quotes by David Ogilvy

Image
The best idea is the simplest.
David Ogilvy
Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David Ogilvy
Image
I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
Image
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
David Ogilvy
Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
Image
When you advertise fire extinguishers, open with the fire.
David Ogilvy
Image
What you learn is more important than what you earn.
David Ogilvy
Image
The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
David Ogilvy
Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
David Ogilvy
Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
Image
Big ideas are usually simple ideas.
David Ogilvy
Image
Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy
Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
David Ogilvy
Image
Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy
Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
David Ogilvy
Image
It is the inescapable duty of management to fire incompetent people.
David Ogilvy