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It is the inescapable duty of management to fire incompetent people.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Inescapable
Incompetent
Management
Duty
Fire
People

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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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Study the methods of your competitors and do the exact opposite.
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You can't save souls in an empty church.
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A good advertisement is one which sells the product without drawing attention to itself.
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What you learn is more important than what you earn.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Don't hire a dog, then bark yourself
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No sale, no commission. No commission, no eat. That made an impression on me.
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When you advertise fire extinguishers, open with the fire.
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Creativity Is a fancy word for the work we have to do by Friday.
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Ninety-nine percent of advertising doesn't sell much of anything.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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