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I never write fewer than sixteen headlines for a single advertisement.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Never
Advertisement
Advertisements
Headlines
Sixteen
Fewer
Single
Write
Writing

More quotes by David Ogilvy

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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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My motto has always been: Only first class business and that in a first class way
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You make the best products you can, and you grow as fast as you deserve to.
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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If it doesn't sell, it isn't creative.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Consumers do not buy products. They buy product benefits.
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Creativity needs discipline and freedom.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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Lazy and superficial men and women do not produce superior work.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy