Quote

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Words
Fear
Inclusion
Love
Headlines
Like
Darling
Baby
Emotional
Friend
Proud

More quotes by David Ogilvy

Image
The best idea is the simplest.
David Ogilvy
Image
If you always hire people who are bigger than you are, we shall become a company of giants
David Ogilvy
Image
Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy
Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Image
Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy
Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
David Ogilvy
Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
David Ogilvy
Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
Image
It is the inescapable duty of management to fire incompetent people.
David Ogilvy
Image
Lazy and superficial men and women do not produce superior work.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be.
David Ogilvy
Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
Image
If you can’t advertise yourself, what hope do you have of advertising anything else?
David Ogilvy
Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Image
If it doesn't sell, it isn't creative.
David Ogilvy
Image
I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
Image
The consumer isn't a moron she is your wife.
David Ogilvy
Image
Write the way you talk. Naturally.
David Ogilvy
Image
Consumers do not buy products. They buy product benefits.
David Ogilvy