Quote

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Hell
Advertising
Jingles
Support
Began
Conclusive
Came
Door
Compels
Word
Research
Candor
Less
Singing
Persuasive
Running
View
Salesman
Like
Doors
Spoken
Views
Admit

More quotes by David Ogilvy

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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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Compete with the immortals
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Lazy and superficial men and women do not produce superior work.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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A good advertisement is one which sells the product without drawing attention to itself.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Write the way you talk. Naturally.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Consumers do not buy products. They buy product benefits.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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I always said that mega-mergers were for megalomaniacs.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy