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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Right
Dull
Ineffective
Much
Totally
Advertisement
Good
Based
Advertisements
Nobody
Constructed
Written
Reads
Doesn
Commercial
Today
Badly
Positioning
Looks
Campaigns
Optimum

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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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I admire people with gentle manners who treat other people as human beings.
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The best idea is the simplest.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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