Quote

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Behinds
Etc
Plumbers
Behind
Meeting
Charts
Present
Meetings
Proofs
Start
Proof
Plumber
Success
Leaving
Artwork
Often
Tools
Schedules
Right
Research
Documents
Like
Depends
Arrive

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The best idea is the simplest.
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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Every ad is an investment in the long-term image of a brand.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Lazy and superficial men and women do not produce superior work.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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My motto has always been: Only first class business and that in a first class way
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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What you learn is more important than what you earn.
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I admire people with gentle manners who treat other people as human beings.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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When you advertise fire extinguishers, open with the fire.
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Creativity needs discipline and freedom.
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