Quote

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Often
Tools
Schedules
Right
Research
Documents
Like
Depends
Arrive
Behinds
Etc
Plumbers
Behind
Meeting
Charts
Present
Meetings
Proofs
Start
Proof
Plumber
Success
Leaving
Artwork

More quotes by David Ogilvy

Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
David Ogilvy
Image
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Image
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
David Ogilvy
Image
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
David Ogilvy
Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
David Ogilvy
Image
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy
Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy
Image
Consumers do not buy products. They buy product benefits.
David Ogilvy
Image
If it doesn't sell, it isn't creative.
David Ogilvy
Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
David Ogilvy
Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be.
David Ogilvy
Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Image
On the average, five times as many people read the headlines as read the body copy.
David Ogilvy
Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David Ogilvy
Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy