Quote

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Behinds
Etc
Plumbers
Behind
Meeting
Charts
Present
Meetings
Proofs
Start
Proof
Plumber
Success
Leaving
Artwork
Often
Tools
Schedules
Right
Research
Documents
Like
Depends
Arrive

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What you learn is more important than what you earn.
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If you always hire people who are bigger than you are, we shall become a company of giants
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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When you advertise fire extinguishers, open with the fire.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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You make the best products you can, and you grow as fast as you deserve to.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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The best idea is the simplest.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Consumers do not buy products. They buy product benefits.
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