Quote

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Politics
Employing
Money
Breed
Two
Spouse
Look
Whenever
Looks
Rule
Inviolable
Must
Female
Spouses
People
Married
Preferably
Baby
Depart

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Unless your campaign has a big idea, it will pass like a ship in the night.
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Creativity Is a fancy word for the work we have to do by Friday.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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A good advertisement is one which sells the product without drawing attention to itself.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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You can't save souls in an empty church.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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I admire people with gentle manners who treat other people as human beings.
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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On the average, five times as many people read the headlines as read the body copy.
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I always said that mega-mergers were for megalomaniacs.
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