Quote

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Must
Female
Spouses
People
Married
Preferably
Baby
Depart
Politics
Employing
Money
Breed
Two
Spouse
Look
Whenever
Looks
Rule
Inviolable

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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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Leaders grasp nettles.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Positioning should be decided before the advertising is created
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Big ideas are usually simple ideas.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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You make the best products you can, and you grow as fast as you deserve to.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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