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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Finds
Advertising
Promotions
Dollars
Manufacturer
Short
Creek
Term
Opportunist
Creeks
Sighted
Promotion

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Consumers do not buy products. They buy product benefits.
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If you always hire people who are bigger than you are, we shall become a company of giants
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Tell the truth, but make the truth fascinating.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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No sale, no commission. No commission, no eat. That made an impression on me.
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When you advertise fire extinguishers, open with the fire.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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You make the best products you can, and you grow as fast as you deserve to.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Leaders grasp nettles.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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The more informative your advertising, the more persuasive it will be.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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