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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Finds
Advertising
Promotions
Dollars
Manufacturer
Short
Creek
Term
Opportunist
Creeks
Sighted
Promotion

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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Don't hire a dog, then bark yourself
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I always said that mega-mergers were for megalomaniacs.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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If it doesn't sell, it isn't creative.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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No sale, no commission. No commission, no eat. That made an impression on me.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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Write the way you talk. Naturally.
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