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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Money
Manufacturer
Advertising
Instinct
Perhaps
Company
Future
Business

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Creativity Is a fancy word for the work we have to do by Friday.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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You make the best products you can, and you grow as fast as you deserve to.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
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Lazy and superficial men and women do not produce superior work.
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I never write fewer than sixteen headlines for a single advertisement.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Study the methods of your competitors and do the exact opposite.
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Compete with the immortals
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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My motto has always been: Only first class business and that in a first class way
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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