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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Manufacturer
Advertising
Instinct
Perhaps
Company
Future
Business
Money

More quotes by David Ogilvy

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It is the inescapable duty of management to fire incompetent people.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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Advertising reflects the mores of society, but it does not influence them.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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You can't save souls in an empty church.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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Tell the truth, but make the truth fascinating.
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Creativity Is a fancy word for the work we have to do by Friday.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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If you always hire people who are bigger than you are, we shall become a company of giants
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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The best idea is the simplest.
David Ogilvy