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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Noise
Miles
Hour
Royce
Hours
Loudest
Comes
Rolls
Electric
Clock

More quotes by David Ogilvy

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Unless your campaign has a big idea, it will pass like a ship in the night.
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If you always hire people who are bigger than you are, we shall become a company of giants
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Creativity Is a fancy word for the work we have to do by Friday.
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Compete with the immortals
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Leaders grasp nettles.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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The more informative your advertising, the more persuasive it will be.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy