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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Hire
Necessary
Pay
Better
Find
Ever
Men

More quotes by David Ogilvy

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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
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The more informative your advertising, the more persuasive it will be.
David Ogilvy
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Creativity needs discipline and freedom.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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I always said that mega-mergers were for megalomaniacs.
David Ogilvy
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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Leaders grasp nettles.
David Ogilvy
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I admire people with gentle manners who treat other people as human beings.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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When you advertise fire extinguishers, open with the fire.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Compete with the immortals
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
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Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
David Ogilvy
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
David Ogilvy