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Creativity needs discipline and freedom.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Discipline
Creativity
Freedom
Needs

More quotes by David Ogilvy

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I always said that mega-mergers were for megalomaniacs.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
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The more informative your advertising, the more persuasive it will be.
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Tell the truth, but make the truth fascinating.
David Ogilvy
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Lazy and superficial men and women do not produce superior work.
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It is the inescapable duty of management to fire incompetent people.
David Ogilvy
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
David Ogilvy
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I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
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The best idea is the simplest.
David Ogilvy
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If it doesn't sell, it isn't creative.
David Ogilvy
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I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
David Ogilvy
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
David Ogilvy
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Positioning should be decided before the advertising is created
David Ogilvy
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David Ogilvy
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
David Ogilvy
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy