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Creativity needs discipline and freedom.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Creativity
Freedom
Needs
Discipline

More quotes by David Ogilvy

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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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Big ideas are usually simple ideas.
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Every ad is an investment in the long-term image of a brand.
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I never write fewer than sixteen headlines for a single advertisement.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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When you advertise fire extinguishers, open with the fire.
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No sale, no commission. No commission, no eat. That made an impression on me.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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What you learn is more important than what you earn.
David Ogilvy
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy