Quote

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertising
Egotists
Creator
Cantankerous
Personality
Unwelcome
Modern
Bland
Great
Creators
Kind
Corporation
Men
Personalities
Corporations

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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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No sale, no commission. No commission, no eat. That made an impression on me.
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I never write fewer than sixteen headlines for a single advertisement.
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Positioning should be decided before the advertising is created
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What you learn is more important than what you earn.
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Advertising reflects the mores of society, but it does not influence them.
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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If you always hire people who are bigger than you are, we shall become a company of giants
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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