Quote

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Modern
Bland
Great
Creators
Kind
Corporation
Men
Personalities
Corporations
Advertising
Egotists
Creator
Cantankerous
Personality
Unwelcome

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If it doesn't sell, it isn't creative.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Write the way you talk. Naturally.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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Leaders grasp nettles.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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When you advertise fire extinguishers, open with the fire.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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No sale, no commission. No commission, no eat. That made an impression on me.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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