Quote

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Men
Personalities
Corporations
Advertising
Egotists
Creator
Cantankerous
Personality
Unwelcome
Modern
Bland
Great
Creators
Kind
Corporation

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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Creativity needs discipline and freedom.
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I admire people with gentle manners who treat other people as human beings.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
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Study the methods of your competitors and do the exact opposite.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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On the average, five times as many people read the headlines as read the body copy.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Don't hire a dog, then bark yourself
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You make the best products you can, and you grow as fast as you deserve to.
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