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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Men
Headed
Advertising
Command
Office
Phonies
Respect
Zeros
Must
Bastards
Kind
Offices
Always
Phony

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Compete with the immortals
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If it doesn't sell, it isn't creative.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Don't hire a dog, then bark yourself
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Ninety-nine percent of advertising doesn't sell much of anything.
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Study the methods of your competitors and do the exact opposite.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
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The best ideas come as jokes. Make your thinking as funny as possible.
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The more informative your advertising, the more persuasive it will be.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy