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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Men
Headed
Advertising
Command
Office
Phonies
Respect
Zeros
Must
Bastards
Kind
Offices
Always
Phony
More quotes by David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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If it doesn't sell, it isn't creative.
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Big ideas are usually simple ideas.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Compete with the immortals
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Write the way you talk. Naturally.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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I admire people with gentle manners who treat other people as human beings.
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
David Ogilvy
