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Every ad is an investment in the long-term image of a brand.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Brands
Investment
Image
Term
Every
Long
Ads
Brand
More quotes by David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
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I always said that mega-mergers were for megalomaniacs.
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If it doesn't sell, it isn't creative.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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You can't save souls in an empty church.
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The consumer isn't a moron she is your wife.
David Ogilvy
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
If you can’t advertise yourself, what hope do you have of advertising anything else?
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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What you learn is more important than what you earn.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
David Ogilvy
