Quote

You make the best products you can, and you grow as fast as you deserve to.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Deserve
Products
Growth
Grow
Grows
Business
Best
Fast
Make
Achievement

More quotes by David Ogilvy

Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
David Ogilvy
Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
David Ogilvy
Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
What you learn is more important than what you earn.
David Ogilvy
Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
David Ogilvy
Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Image
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
David Ogilvy
Image
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
David Ogilvy
Image
Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy
Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
Image
My motto has always been: Only first class business and that in a first class way
David Ogilvy
Image
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
Image
If it doesn't sell, it isn't creative.
David Ogilvy
Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
David Ogilvy
Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
David Ogilvy