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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Live
Tolerate
Nothing
Boss
Giving
Excellence
Work
Rate
People
Standards
Second
Exorbitant
Hell
Tolerates
Give
Demoralizing
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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If it doesn't sell, it isn't creative.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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The more informative your advertising, the more persuasive it will be.
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Lazy and superficial men and women do not produce superior work.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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Every ad is an investment in the long-term image of a brand.
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I always said that mega-mergers were for megalomaniacs.
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Leaders grasp nettles.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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You can't save souls in an empty church.
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Advertising reflects the mores of society, but it does not influence them.
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Big ideas are usually simple ideas.
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Study the methods of your competitors and do the exact opposite.
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