Quote

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Live
Tolerate
Nothing
Boss
Giving
Excellence
Work
Rate
People
Standards
Second
Exorbitant
Hell
Tolerates
Give
Demoralizing

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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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My motto has always been: Only first class business and that in a first class way
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The consumer isn't a moron she is your wife.
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Consumers do not buy products. They buy product benefits.
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A good advertisement is one which sells the product without drawing attention to itself.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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Positioning should be decided before the advertising is created
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The best idea is the simplest.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Study the methods of your competitors and do the exact opposite.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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