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Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Bigs
Ship
Idea
Campaign
Night
Ships
Ideas
Campaigns
Like
Consumers
Marketing
Pass
Unless
More quotes by David Ogilvy
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
What you learn is more important than what you earn.
David Ogilvy
Creativity needs discipline and freedom.
David Ogilvy
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
David Ogilvy
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
David Ogilvy
You make the best products you can, and you grow as fast as you deserve to.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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I always said that mega-mergers were for megalomaniacs.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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The more informative your advertising, the more persuasive it will be.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
Every ad is an investment in the long-term image of a brand.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
David Ogilvy
