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You can't save souls in an empty church.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Souls
Save
Empty
Church
Soul

More quotes by David Ogilvy

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The consumer isn't a moron she is your wife.
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No sale, no commission. No commission, no eat. That made an impression on me.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Positioning should be decided before the advertising is created
David Ogilvy
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
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Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
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I never write fewer than sixteen headlines for a single advertisement.
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Creativity needs discipline and freedom.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
David Ogilvy