Quote

Big ideas are usually simple ideas.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Usually
Simple
Bigs
Ideas

More quotes by David Ogilvy

Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Image
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
Image
Study the methods of your competitors and do the exact opposite.
David Ogilvy
Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
David Ogilvy
Image
When you advertise fire extinguishers, open with the fire.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be.
David Ogilvy
Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
David Ogilvy
Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
David Ogilvy
Image
Compete with the immortals
David Ogilvy
Image
Lazy and superficial men and women do not produce superior work.
David Ogilvy
Image
It is the inescapable duty of management to fire incompetent people.
David Ogilvy
Image
If you can’t advertise yourself, what hope do you have of advertising anything else?
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
David Ogilvy
Image
The best idea is the simplest.
David Ogilvy
Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy