Quote

Big ideas are usually simple ideas.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Usually
Simple
Bigs
Ideas

More quotes by David Ogilvy

Image
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
Image
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Image
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy
Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
Image
Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy
Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
Image
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
David Ogilvy
Image
I admire people with gentle manners who treat other people as human beings.
David Ogilvy
Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
Image
People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
Image
I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
David Ogilvy
Image
Creativity Is a fancy word for the work we have to do by Friday.
David Ogilvy
Image
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
David Ogilvy
Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
Image
On the average, five times as many people read the headlines as read the body copy.
David Ogilvy
Image
Don't hire a dog, then bark yourself
David Ogilvy
Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy