Quote

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Read
Use
Trying
Headlines
Never
Tricky
People
Irrelevant
Fast
Figure
Figures

More quotes by David Ogilvy

Image
Creativity needs discipline and freedom.
David Ogilvy
Image
Study the methods of your competitors and do the exact opposite.
David Ogilvy
Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Image
Positioning should be decided before the advertising is created
David Ogilvy
Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy
Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
David Ogilvy
Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
David Ogilvy
Image
Big ideas are usually simple ideas.
David Ogilvy
Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
Image
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
David Ogilvy
Image
My motto has always been: Only first class business and that in a first class way
David Ogilvy
Image
Leaders grasp nettles.
David Ogilvy
Image
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Image
If you can’t advertise yourself, what hope do you have of advertising anything else?
David Ogilvy