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Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Lifeblood
Stagnation
Encourage
Innovation
Death
Change
Knell

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Lazy and superficial men and women do not produce superior work.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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If you always hire people who are bigger than you are, we shall become a company of giants
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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Creativity needs discipline and freedom.
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
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Big ideas are usually simple ideas.
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If it doesn't sell, it isn't creative.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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The best ideas come as jokes. Make your thinking as funny as possible.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
David Ogilvy
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No sale, no commission. No commission, no eat. That made an impression on me.
David Ogilvy