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Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Death
Change
Knell
Lifeblood
Stagnation
Encourage
Innovation

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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Leaders grasp nettles.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Develop your eccentricities early, and no one will think you're going senile later in life
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The best ideas come as jokes. Make your thinking as funny as possible.
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I admire people with gentle manners who treat other people as human beings.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Advertising reflects the mores of society, but it does not influence them.
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If you always hire people who are bigger than you are, we shall become a company of giants
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