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Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Knell
Lifeblood
Stagnation
Encourage
Innovation
Death
Change

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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Tell the truth, but make the truth fascinating.
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Big ideas are usually simple ideas.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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I admire people with gentle manners who treat other people as human beings.
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A good advertisement is one which sells the product without drawing attention to itself.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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When you advertise fire extinguishers, open with the fire.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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Compete with the immortals
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Positioning should be decided before the advertising is created
David Ogilvy