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Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Encourage
Innovation
Death
Change
Knell
Lifeblood
Stagnation

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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
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Creativity Is a fancy word for the work we have to do by Friday.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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You can't save souls in an empty church.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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Leaders grasp nettles.
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Consumers do not buy products. They buy product benefits.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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Write the way you talk. Naturally.
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I admire people with gentle manners who treat other people as human beings.
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