Quote

If you can’t advertise yourself, what hope do you have of advertising anything else?

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Else
Anything
Advertise
Advertising
Hope

More quotes by David Ogilvy

Image
The best idea is the simplest.
David Ogilvy
Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
David Ogilvy
Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy
Image
It is the inescapable duty of management to fire incompetent people.
David Ogilvy
Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David Ogilvy
Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David Ogilvy
Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
David Ogilvy
Image
Don't hire a dog, then bark yourself
David Ogilvy
Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
David Ogilvy
Image
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Image
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy
Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
Image
Creativity needs discipline and freedom.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be.
David Ogilvy
Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy