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If you can’t advertise yourself, what hope do you have of advertising anything else?

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertise
Advertising
Hope
Else
Anything

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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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You make the best products you can, and you grow as fast as you deserve to.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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My motto has always been: Only first class business and that in a first class way
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Creativity needs discipline and freedom.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Ninety-nine percent of advertising doesn't sell much of anything.
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What you learn is more important than what you earn.
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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