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If you can’t advertise yourself, what hope do you have of advertising anything else?

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertising
Hope
Else
Anything
Advertise

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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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The best idea is the simplest.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Big ideas are usually simple ideas.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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The more informative your advertising, the more persuasive it will be.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Positioning should be decided before the advertising is created
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You can't save souls in an empty church.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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The consumer isn't a moron she is your wife.
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Leaders grasp nettles.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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