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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Values
Consumers
Social
Advertising
Money
Products
Stills
Promise
Still
Whose
Nutrition
Value
Promises
Beauty
Status
Suffering
Relief

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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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Lazy and superficial men and women do not produce superior work.
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The more informative your advertising, the more persuasive it will be.
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Ninety-nine percent of advertising doesn't sell much of anything.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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A good advertisement is one which sells the product without drawing attention to itself.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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You can't save souls in an empty church.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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