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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Values
Consumers
Social
Advertising
Money
Products
Stills
Promise
Still
Whose
Nutrition
Value
Promises
Beauty
Status
Suffering
Relief

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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Lazy and superficial men and women do not produce superior work.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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If you always hire people who are bigger than you are, we shall become a company of giants
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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Write the way you talk. Naturally.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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A good advertisement is one which sells the product without drawing attention to itself.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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The more informative your advertising, the more persuasive it will be.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Study the methods of your competitors and do the exact opposite.
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