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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
President
Colleagues
Make
Conventional
Charge
Vice
Vices
Revolution
Among
Ferment
Sure
Engender

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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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Develop your eccentricities early, and no one will think you're going senile later in life
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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If it doesn't sell, it isn't creative.
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What you learn is more important than what you earn.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The best idea is the simplest.
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A good advertisement is one which sells the product without drawing attention to itself.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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On the average, five times as many people read the headlines as read the body copy.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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You make the best products you can, and you grow as fast as you deserve to.
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