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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Revolution
Among
Ferment
Sure
Engender
President
Colleagues
Make
Conventional
Charge
Vice
Vices

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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Compete with the immortals
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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The more informative your advertising, the more persuasive it will be.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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If it doesn't sell, it isn't creative.
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I never write fewer than sixteen headlines for a single advertisement.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
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