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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Make
Conventional
Charge
Vice
Vices
Revolution
Among
Ferment
Sure
Engender
President
Colleagues

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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Don't hire a dog, then bark yourself
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Tell the truth, but make the truth fascinating.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Compete with the immortals
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I admire people with gentle manners who treat other people as human beings.
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Write the way you talk. Naturally.
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The best idea is the simplest.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Lazy and superficial men and women do not produce superior work.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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It is the inescapable duty of management to fire incompetent people.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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