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Don't hire a dog, then bark yourself

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Creative
Bark
Hire
Innovation
Dog
Creativity

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I prefer the discipline of knowledge to the anarchy of ignorance.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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You can't save souls in an empty church.
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On the average, five times as many people read the headlines as read the body copy.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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Leaders grasp nettles.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Big ideas are usually simple ideas.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
David Ogilvy
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy