Quote

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Wrote
Come
Different
Made
Every
Headlines
Ads
David

More quotes by David Ogilvy

Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy
Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy
Image
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
David Ogilvy
Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
David Ogilvy
Image
Consumers do not buy products. They buy product benefits.
David Ogilvy
Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
Image
If you always hire people who are bigger than you are, we shall become a company of giants
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
Write the way you talk. Naturally.
David Ogilvy
Image
People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be.
David Ogilvy
Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy
Image
The best idea is the simplest.
David Ogilvy
Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
David Ogilvy
Image
I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
David Ogilvy
Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
David Ogilvy