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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Thinking
Sold
Advertising
Product
Products
Honest
Business
Good
Think

More quotes by David Ogilvy

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It is the inescapable duty of management to fire incompetent people.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Unless your campaign has a big idea, it will pass like a ship in the night.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
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Don't hire a dog, then bark yourself
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Compete with the immortals
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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The best idea is the simplest.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
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Positioning should be decided before the advertising is created
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Leaders grasp nettles.
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I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
David Ogilvy
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You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy