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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Products
Honest
Business
Good
Think
Thinking
Sold
Advertising
Product

More quotes by David Ogilvy

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Write the way you talk. Naturally.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Compete with the immortals
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Leaders grasp nettles.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Advertising reflects the mores of society, but it does not influence them.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
David Ogilvy
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The more informative your advertising, the more persuasive it will be.
David Ogilvy
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
David Ogilvy
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
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Positioning should be decided before the advertising is created
David Ogilvy