Quote

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Feels
Think
Thinking
Consumers
Advertising
Emotion
Feel

More quotes by David Ogilvy

Image
Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy
Image
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy
Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
David Ogilvy
Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Image
It is the inescapable duty of management to fire incompetent people.
David Ogilvy
Image
My motto has always been: Only first class business and that in a first class way
David Ogilvy
Image
Write the way you talk. Naturally.
David Ogilvy
Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
Image
Lazy and superficial men and women do not produce superior work.
David Ogilvy
Image
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
David Ogilvy
Image
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
Image
What you learn is more important than what you earn.
David Ogilvy
Image
Positioning should be decided before the advertising is created
David Ogilvy
Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David Ogilvy
Image
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David Ogilvy
Image
No sale, no commission. No commission, no eat. That made an impression on me.
David Ogilvy